Project 4:
Art Gallery Email Blast 

An art gallery that hosts numerous events each year needed a way to keep customers updated.

 

While the gallery maintains a website and Facebook page, not all of the customers were receiving event information. 

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Customer Data Optimization:

Gathering user data that the gallery collected, I assembled an email list. 

 

User Research:

In order to effectively communicate to the customers, it was first necessary for me to figure out the customers that attended the events in the past.

 

Empathy:

By assuming the identity of a gallery event customer, I formulated the following questions:  What do I need to know about this event? What message will appeal to me and make me read about the event? 

 

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I created an email blast template for gallery events.

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The template included the title of the event at the top, followed by the date and time.

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The body of the template details the event and any other relevant information. 

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Images of the gallery event artwork are embedded in the template so that customers can see the type of artwork associated with the event.

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The gallery contact info, name, and links are located at the bottom.

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