Project 6:
E-Commerce Etsy Site

The business owner needed to pause their Etsy store site for a limited time. 

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They had drafts of the leave message but were not sure of the grammar or if the wording  and tone were consistent across the site.

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Collaboration:

I worked closely with the business owner to identify the "voice" they wanted to apply to their brand and interactions with customers. 

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Empathy:

I assumed the identity of a customer who wanted to buy from the business. Questions asked: What message will not cause negative feelings toward the business? What tone is most appealing when receiving less-than-ideal news?

 

Iteration:

I used previous customer communications to identify the tone and vocabulary of the brand and developed workable changes to the "away" message.

Edited the "away" message for the business using a conversational tone and language that was consistent across the brand.

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Ended the message with a complimentary close to appeal to users and leave them with positive associations.

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