Project 3:
Non-Profit Informational

Problem

An addiction rehabilitation organization's informational flyer was 3 pages long.

The flyer content was repetitive and  lengthy.

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The color and font choice were difficult to read.

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The cost of color printing the flyers exceeded the printing budget.

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My Approach

Collaboration:

I collaborated with the rehab leaders, identifying the target budget and purpose of the flyer.

User Journey Empathy:

I approached this problem by assuming the identity of a user. Questions asked-What is the length of an accessible document when I am in crisis? What information is most salient when I am seeking rehab for myself or a loved one?

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Content Hierarchy:

I edited the original, 3-page flyer, retaining the most important information and removing extraneous content.  

Tone Check:

I determined the appropriate tone for the document, considering the document's purpose that the rehab leaders had shared. 

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Actions

Changed the font from Tahoma to Californian FB based on studies that have found that serif fonts cause less eye strain when used in longer, printed texts. 

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Inserted facility images below the logo and contact information at the top of the document.

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Retained the most important and relevant sections: About Us; Our Approach; Treatment Services; and  In-Network Insurance Providers.

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Edited the remaining sections for clarity and conciseness, reducing the flyer length to the desired 1 page. 

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