Project 2:
Small Business Website Design 

Problem

 A small business owner wanted to expand her business and needed a well-designed website with a consistent tone and narrative voice.

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My Approach

Collaboration:

I spent time with the business owner, observing her making her product and hearing her tell the background of her business in order to get a sense of her tone and attitude. 

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Mock-ups:

I created and presented 3 website designs to the business owner. Each option featured different layouts, colors, images, and interactive components. 

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Iteration:

Taking the business owner's feedback from the mock-ups, I combined design elements into a working website.

User Testing:

I recruited participants to use the prototype website and collected their feedback through a survey tool I designed. 

Published Website:

After user testing, I addressed noted pain points to improve user experience before publishing the website with the owner's permission.  

Actions

I designed the website to visually communicate the rustic-chic brand identity by incorporating consistent colors and images.

I wrote the content on every page, including microcopies, imitating the owner's warm and folksy tone.

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For each feature in the site, I considered the user's journey by laying out the content in a logical, clear way.

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